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Leadership & Management

Our Unreasonable Expectation For Devices And Apps

Enabling Healthy Decisions

I was reading an article the other day about devices like FitBit and their use within corporate wellness programs. One of the questions it was asking was why use them when people abandon them after a while.  I found this great chart from Endeavour Partners in their whitepaper which looks a lot like an adherence curve.  They say that 1/3 of people abandon their devices within 6 months which makes it a hard investment for anyone.  Image

 

It’s the same question you might ask around mobile apps.  While this chart shows that Americans install almost 33 apps, the questions is how long they use them.

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According to Flurry, most apps peak within 3 months, and they show that health and fitness app retention is only 30% after 90-days. Again, that doesn’t make you want to invest a lot of money in a mobile app.  But, there are…

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About Sarah

I am a mental health nurse with 10 years experience working with people with a lived experience and their carers. I have very little interest in focusing on what is wrong with people and prefer to focus on people's aspirations and what is right with them. I care about equality and the small things that remind us of the bigger picture. I love art, music, novel ideas, psychology, science and the way in which these various entities intersect. I am blogging in an entirely personal capacity. My views do not reflect my employer's.

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Me

I am a mental health nurse turned manager who enjoys live music and gadgets. I have recently taken up photography as a way to keep sane whilst I am studying for my Msc in Health Care Management.

I am very passionate about my work which I find rewarding and enlightening. I am blogging in an entirely personal capacity. My views do not reflect those of my employer.

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