Are health messages ever social?

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Clear message

I’m excited about taking part in my first #nhssm chat in quite a long time. On Wednesday 11 March – NHS Change Day – we’ll be talking about how the NHS can use social media to deliver tricky messages to different audiences. The chat starts from 8pm on the #nhssm hashtag.

The messages I have in mind are about sexual health and testing for STIs, but the chat could take us anywhere – smoking, mental health, alcohol. What I’m keen to find out is whether these topics are social at all. Do we, as members of the public, want to be approached online about improving our health, and if so, what are the most effective channels? Are there more private, selective social channels such as WhatsApp, that can help the NHS be part of an existing conversation?

In particular, I’m interested in how we reachLGBT, BME and teen audiences.

My interest has been…

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