According to Forbes, staff engagement is “the emotional commitment that the employee has to the organisation and its goals.”
Some might rightly ask: ‘Why does that matter? Why do my staff need to be emotionally committed to the organisation and its goals to do their work?’
The simple and scientifically proven answer is this:
Engaged Staff Get Better Outcomes
How does employee engagement lead to better outcomes? The ROI of engagement comes from:
Higher service, quality, and productivity, which leads to…
Higher customer satisfaction, which leads to…
Increased Business (repeat referrals), which leads to…
Higher levels of profit, which leads to…
Higher returns ” Kevin Kruse, Forbes (2012)
I am a firm believer in staff engagement. This might be due to my discovery that it actually works! It may also be related to my cultural ethos: as an African saying goes:
If you want to go fast, go alone. If you want to go far, go together
Understandably, some people find that the time and resource needed to engage staff is a huge challenge. This can lead to those with power, essentially foregoing the engagement and forging ahead with their plans without staff input.
Several weeks ago, I was sitting on my desk after a particularly challenging day and I checked my twitter (I do this to re-energize) and saw a welcome tweet from Dean Royles (CEO of NHS Employers) to announce a new guide for NHS Employers to effectively use social media. I remember sitting at my desk thinking that this is a great step in the right direction: an informed approach to using social media in health care for a host of uses, including staff engagement.
A week later, I was approached by Nursing Standard to comment on the growing use of social media in health care. My response is shown in the below article: