I have recently come across a good book by Simon Sinek titledĀ Start with Why which maps out some of what sets successful leaders and companies from the mediocre.
In his book, Simon attests to the fact that most of us know what we do and most know how to do what we do but lose focus on why we do what we do. He additionally links consumer and worker behaviour to be most strongly influnced by the ‘Why?‘ question. This question is the basis of our beliefs and feelings: our loyalty, our trust etc.Continue reading “Why Ask Why?”